Lorem ipsum dolor sit.
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Client
Setemplate
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Category
User Experience
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Tools
Figma, Webflow
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Start
date
09/01/ 2020
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End
date
09/01/ 2020
Overview
We blended minimalism with elements of French typography and brutalism to achieve the exact vision we shared with our client from the start: sleek and understated, yet undeniably stylish. The result is a site that feels informative and enjoyable to navigate, with a refined touch that reflects the stature of a prestigious financial institution. The collaboration was close, ensuring that every detail aligned with the client’s needs, offering a seamless and elegant user experience.
That’s where I come in—a storyteller at heart, skilled at crafting words that not only capture your essence but also speak directly to your audience. I create copy that resonates, draws people in, and leaves them wanting more.
- Strategic advantage
- Proven success
- Marketplace innovations
- SaaS growth stories
Typography
Our goal was to strike a balance between a sleek, futuristic sans-serif font and a bold, sturdy typeface that evokes strength and reliability. The result is a thoughtfully curated blend: lightweight fonts with subtle hints of construction-inspired blockiness. For headers and attention-grabbing elements, we chose Chaney, while Sora’s geometric precision brings clarity and hierarchy to body text, enhancing the overall readability.
Conclusion
The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe. We use Chaney for general display and when we want to drive attention to the content, and the technical and geometric Sora font for the body copy and paste overall hierachy.
The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up with something in the middle, leaning towards lighter-weighted fonts, but still with a hint of that blocky ‘construction’ vibe.